The future of SEO is not link building. The future of SEO is a great user experience.” by Neil Patel.
What is SEO?
SEO stands for search engine optimization which means writing content in such a way that the Google search engine should recognize what exactly the content is about. Then accordingly google displays results if a user searches for something related to that piece of content.
Let me elaborate with an example. Suppose you are searching for the best hair dryer. Many people might’ve written on this topic. Their blog may include words like hair dryer, best hair dryer, etc.
The content which includes words related to the topic you are searching will be displayed in the top 10 searches.
When you search for something on Google, Google’s search engine crawls through the content written on that particular topic. If the search engine finds the matching words according to the search, it displays that content to the viewer.
The words that match the search are known as SEO keywords which we’ll discuss later.
I hope it’s clear about what search engine optimization is!!
Why is search engine optimization necessary for your business?
Search engine optimization is necessary for your business as it helps drive organic traffic to your website. Suppose you are an English teacher. If people search on Google: “The best teacher near me.” or “The best English teacher.” or “English teacher.” If the search doesn’t show your website no one will notice you. Then what’s the point of having a website?
Let’s look at another example:
Suppose you have a restaurant, and got your website designed, but didn’t include words like, “Restaurants in Pune.”, “Best restaurants in Pune.”, “Best restaurant food in Pune.”, etc. on your website.
On the other hand, your competitors’ website has all the relevant keywords in his website.
Now, when a person searches for the “Best restaurant in Pune”, according to you which website would be displayed in the first 10 searches?
The second one, right!!
Google promotes content that is relevant to the words people are searching for.
Does that mean you add SEO keywords anywhere and everywhere in the content?
The answer is NO!!
According to a recent update from Google, authentic and genuine content will be promoted in Google searches.
The content with unnecessary stuffing of keywords will not be promoted.
So use SEO keywords optimally and wisely in your content to maintain the flow of content.
Improve the search engine optimization of your website. Here’s how?
Step-by-step guide for effective search engine optimization:
Keyword Research to increase organic traffic from SEO.
As discussed above, SEO keywords are the most important part of optimization. Keywords you include in your content decide whether it will rank or not.
To improve the chances of ranking your website proper keyword research is important.
Various keyword research tools are available such as Semrush, Hubspot, etc.
These tools are not free of cost. Google Keyword Planner is a tool that’s available for free. It is widely used for keyword research.
The steps to use Google Keyword Planner for researching keywords are as follows:
Step 1: Go to Google and search for Google keyword planner.
Step 2: Then sign up and make an account. If you aren’t landing on the interface as follows then follow from
Step 3. If you find this interface then follow from step 7.
Step 3: Click on visit keyword planner
Step 4: Click on switch to expert mode
Step 5: Click on Create an account without a campaign
Step 6: Click NO and submit
You’ll get an option to explore the keyword planner. You’ll land on the interface as mentioned in step 2.
Step 7: Now that you’ve opened the keyword planner click on discover new keyword.
Step 8: Then type the keywords relevant to your content. And then click on get results.
You’ll get the number of people searching the keyword. You’ll also know if the competition is low or high to rank the content.
Choose keywords with low competition and search between 1k-10k which helps increase the chances of ranking the content.
On-page SEO (Search Engine Optimization) for your business
On-page SEO is an optimization technique used to optimize content that is visible to your customers. It deals with the page’s content and structure.
The 7 important factors that matter for your on-page SEO optimization are as follows:
- Content
The content you write matters. It should be engaging, relevant, and informative according to the topic.
- Keywords
Keywords that are relevant to the topic should be included. Avoid using unnecessary keywords.
- SEO Writing
The mixture of good content with proper keywords is the best combination. How SEO-optimised content decides whether a viewer will read it or not.
- HTML
Maintaining proper structure using <h1>, <h2>,<b>,<i> tags matters for on-page seo.
- Meta description
It is said that meta description doesn’t matter for on-page SEO. But it isn’t reality. Meta description matters for optimization so write it smartly.
- Title tags
Title tags are important for optimizing the content. Use different title tags from h1 to h6.
- Visuals optimization
Images that you use matter for on-page SEO. So use visuals if they’re in the sink with the content.
Off-page SEO
Off-page SEO is used to improve your website ranking without investing money. Off-page SEO is done without making any changes to the on-page.
The 3 factors for off-page SEO are as follows:
- Backlinks
The links from other websites linked to our website are backlinks. Backlinks increase your off-page SEO by bringing traffic from other websites relevant to your business.
- Content Marketing
Writing good content is for on-page SEO but marketing it through different platforms is an off-page SEO that increases the traffic. Use social media, quora, forums, etc. to drive traffic on your site.
- Local SEO
Increase awareness in your local area to increase your off-page traffic.
Enhance user experience to improve your SEO (Search Engine Optimization)
User experience matters the most. Ensure a pleasing experience for your viewers by ensuring the following things are to the point.
- Content
- Visuals
- UI/UX of the website
- Loading the website instantly
- Have a Google My Business account to rank through SEO.
Google My Business means having a Google account for your business. Local businesses must have an account. It helps display the information about them in a particular area if someone searches for them. It is important for SEO as it increases the online visibility of that business.
Analyse your performance
After ensuring the above things are perfect, analyse how your content performs after 3 months to get genuine feedback. The content that’s performing better, analyse why it is working better.
For the content that isn’t working better, analyse what is missing. Write your answers and plan accordingly for next time.
Search engine optimization is a long game. Don’t expect results as soon as you post a piece of content. As it’ll not happen. So set logical expectations and work accordingly.
Hope this is insightful. For more such informative content visit our website.
